Three
ADATA Products Receive iF Design Awards 2013
ADATA
once again receives international recognition for innovation
Taipei, Taiwan – December 6th 2012 – ADATA™ Technology,
a leading manufacturer of high-performance DRAM modules and NAND Flash
application products, has been recognized by Germany’s International Forum Design Awards
(iF), and has received awards that denote excellence in
design for three products in the company’s popular DashDrive family: the HD710, HE720 and UE700.
The evaluation criteria for iF German includes design quality, choice
of material functionality, and degree of innovation.
The DashDrive Durable HD710 external hard drive provides mobile, rapid,
and dependable data access in a rugged and sporty package. The housing
of the HD710 is comprised of a unique silicone material, and the drive
incorporates military-grade shockproof and waterproof (IPX7)
construction with an ultra-fast USB 3.0 interface. Its lively outlook
and dynamic design match the requirements and style of sports and
outdoor enthusiasts, with color options including blue, yellow, and
black.
The DashDrive Elite HE720 is the world's thinnest USB 3.0 external hard
drive. Sporting a reflective stainless steel surface, and with a
record-breaking slim profile of only 8.9mm thickness, the Elite HE720
also features a “One touch backup” function which automatically backs
up and synchronizes data. The brushed metal exterior and elegant
overall appearance enhance the fashion sense of technological lives.
The DashDrive Elite UE700 USB Flash drive combines sophistication
with technology, and brings a new look to a device that is seen by many
as a fashion statement as well as a digital necessity. Embodying a
striking appearance, the etched aluminum housing exhibits a captivating
concentric texture that highlights the central LED status indicator. An
ergonomic sliding USB connector eliminates the need for a cap, and the
sleek carrying strap ensures the immediate accessibility of crucial
data.
These award designations reinforce ADATA’s reputation as a global
leader in product design, and further bolster the ADATA brand in the
many consumer markets where the company’s image continues to
strengthen.
For
more information about iF, refer to:
www.ifdesign.de
About
ADATA
ADATA Technology, one of the world’s largest vendors of DRAM
Modules and USB Flash Drives, and a Top 20 global brand in Taiwan,
provides complete memory solutions, including DRAM Modules, USB Flash
Drives, memory cards, solid state drives and portable hard drives.
ADATA products are internationally recognized by Germany’s iF
Design Award, red dot Award, CES Best of Innovations Award,
Japan’s Good Design Award, Best Choice of Computex Award, and
Taiwan Excellence Gold Award. The company’s slogan of Love, Life,
Dreams, embodies the ADATA brand and the role of innovative memory
products in the human pursuit of universally cherished ideas. For more
information, please visit www.adata-group.com.