FOR IMMEDIATE RELEASE
GENIUS
NAMED AS CES INNOVATIONS 2013 DESIGN AND ENGINEERING AWARD HONOREE
Chino, California, November 13,
2012 –
Genius today announces that it has been named an
International CES Innovations 2013 Design and Engineering Awards
Honoree for the Gila GX
Gaming Series MMO/RTS Professional Gaming Laser Mouse.
Products entered in this award program are judged by a preeminent panel
of independent industrial designers, engineers and members of the media
to honor outstanding design and engineering in cutting edge consumer
electronics products across 29 product categories.
Gila is a twelve button professional gaming laser mouse with a dpi
range from 200 to 8200 that allows gamers to not only make quick yet
controlled movements and turns in the battlefield, but also allows for
pinpoint accuracy when zooming in for the headshot by instantly
dropping the dpi with a press of a button. Gila gives gamers even more
precise control with its “Angle Snapping” function that raises cursor
precision at high speeds and the “Sniper” function reduces the dpi so
gamers are in control of cursor accuracy.
There are customization options for gamers, including: “Button
Assignment”, “Macro Management” setups for up to 72 keys, and 16
million backlight color backlight options. It also has 30 grams
built-in and a removable weight system including six metal weights -
each 4.5 grams – so gamers can adjust the right heft and balance for
any game or hand speed.
“Gila represents the
ideal of the GX Gaming Series with features and customizations that not
only provide a pleasant gaming experience, but also enhances gaming
performance. Genius is proud to have the GX Gaming Series Gila named as
a CES Innovations 2013 Design and Engineering Award Honoree.”
Jim Huang, Product Manager.
The Innovations Design and Engineering Awards are sponsored by the
Consumer Electronics Association (CEA), the producer of the
International CES, the world’s largest consumer technology tradeshow,
and have been recognizing achievements in product design and
engineering since 1976.
The Gila GX Series MMO/RTS Professional Gaming Laser Mouse will be
displayed in The Venetian at the 2013 International CES, which runs
January 8-11, 2013 in Las Vegas, Nevada. Honorees will also be
displayed at CES Unveiled: The Official Press Event of the
International CES from 4-7 p.m. on Sunday, January 6 in the South Seas
Ballroom C at Mandalay Bay.
The Innovations entries
are judged based on the following criteria:
- Engineering qualities, based on technical specs and
materials used
- Aesthetic and design qualities, using photos provided
- The product’s intended use/function and user value
- Unique/novel features that consumers would find attractive
- How the design and innovation of the product compares to
other products in the marketplace
Products chosen as an Innovations honoree reflect innovative design and
engineering of the entries. Examples may include the first time various
technologies are combined in a single product or dramatic enhancements
to previous product designs.
Innovations 2013 Design and Engineering honoree products are featured
on http://cesweb.org/Awards/CES-Innovations-Awards.aspx,
which lists product categories, as well as each product name,
manufacturer information, designer, description, photo and URL.
About
Genius
Genius is a leading international brand in computer peripherals.
Established by KYE Systems Corp. in 1983, Genius offers PC products
including computer mice, keyboards, web and security cameras, speakers,
gaming peripherals, remote controls, headphones, digital cameras,
digital camcorders and digital photo frames. The Genius consumer
electronics range includes mobile phone accessories, Bluetooth headsets
and portable speakers. For six consecutive years, beginning in 2005,
Genius was recognized as one of Taiwan's Top 20 Global Brands. For more
information, you can visit the Genius website at www.geniusnet.com.
Also, you can view the Genius company profile on YouTube at http://www.youtube.com/watch?v=xyaWkIDodxI.