FOR IMMEDIATE RELEASE
Giada
Demonstrates GDSM Smart Signage Solution at Intel AI/IOT Solution Forum
During COMPUTEX
June
5th 2019 – Shenzhen, China –
Giada, one of the pioneers and explorers in the development of AI
digital signage applications, demonstrated its in-house smart digital
signage management system GDSM (Giada Signage Management System), which
is empowered by AI vision technology, at the Intel® AI/IOT Solution
Forum during COMPUTEX 2019 in Taipei, Taiwan.
With the rapid development of IOT technology, AI Vision has begun to
permeate into digital signage applications, and is quietly changing the
retail industry. Today, consumers are focusing more on their shopping
experience. AI and deep learning are ideal tools to enhance that
experience. Empowered by AI and deep learning, GDSM can identify
customers with face recognition. Based on their purchasing history,
smart signage can display advertisements that appeal to them personally.
Using
AI and deep learning, GDSM can improve content in two ways: Putting
data into context and creating personalized ads.
Firstly, retail terminal data is used for better promoting products.
Deep learning collects and analyzes terminal conditions. For example,
on rainy days when the temperature drops sharply, the system detects
that the weather is suitable for drinking hot drinks. Then the smart
digital signage system will automatically remove the promotional
advertisement of cold drinks, through learning, and replace it with
promotional ads for hot drinks.
Secondly, AI can allow GDSM to target individuals based on other than
facial features. If a female shopper walks into a fashion store, the
digital signage system may spot her brightly-colored dress. The system
takes this information, then retrieves the store's assortment of
bright-colored dresses, and then displays this information to this
shopper in real time via nearby digital signage. This smart signage not
only allows customers to see personalized information, it also
encourages them to view their preferred items, and yields more sales.
Combined with AI and deep learning technology, GDSM can take retail to
a new level with personalized content.
https://youtu.be/8-pY6Wy8svk
About
GDSM
GDSM, a digital signage management system approved by Intel® MRS
(Market Ready Solution), is a complete IoT solution integrating
hardware and software developed for visual retail. The global marketing
strategy of Giada for this solution is to unite Intel® MRS System
Aggregator(SA) as the channel, AI vision and big data technology
developer (ISV) as the partner, and to cooperate with mainstream screen
manufacturers and System Integrators(SI) to deliver end-to-end digital
signage solutions for vertical industries in regional market (PRC
& SEA).
About
Giada
Giada, a premium brand of Shenzhen JEHE Technology Development Co.,
Ltd., is committed to becoming an innovative and globally leading
provider of products and solutions in global IoT (Internet of Things)
and AI industry. Since its establishment in 1999, Giada has focused on
new retail, smart education, health-care, enterprise, public services,
and industrial automation technology. Giada, ranked as the number one
media player brand in the German-speaking region in 2018, is a core
partner of Intel® in China, and an Associate Member of Intel® ISA (IoT
Solution Alliance).For more product information:
www.giadatech.com