FOR IMMEDIATE RELEASE
Viltrox to Unveil New Lenses & Production Solutions at IBC2026
Under the theme of
“MORE THAN ONE WAY TO SEE”, it will unveil an exciting new range of
products spanning lenses, lighting, and monitoring equipment.
AMSTERDAM, Netherlands — Sep. 10, 2026 — Viltrox,
a global imaging brand dedicated to developing innovative optical and
imaging solutions, invites customers, media, partners, photographers,
videographers, creators, filmmakers, and other industry professionals
to join it at IBC2026 and experience its latest innovations firsthand.
Meet Viltrox at IBC2026
September 11–14, 2026
Hall 11 — Stand 11.A39
RAI Amsterdam, The Netherlands
New Tools to See, Shape, and Create Worlds
Under the theme “MORE THAN ONE WAY TO SEE”
Viltrox will unveil an exciting new range of products spanning lenses,
lighting, and camera monitoring, offering creators new tools to see,
shape, and bring their creative vision to life.
“MORE THAN ONE WAY TO SEE” reflects the
belief that there is no single way to create and no single perspective
that defines how a story should be told. Every creator has their own
way of seeing, and every lens can become a way to turn that vision into
something tangible.
New Full-Frame Lenses on Show
At IBC2026, Viltrox will showcase new Air Series and Pro Series lenses, expanding its full-frame portfolio. These include the Viltrox AF 14mm F4.0 L, Viltrox AF 20mm F2.8 L, Viltrox AF 40mm F2.5 L, and Viltrox AF 50mm F2.0 L,
adding four new focal lengths to the L-Mount system to give creators
the opportunity to experience the series on their preferred camera
system. From expansive scenes and architectural spaces to travel,
vlogging, everyday shooting, and portraits, the four focal lengths
offer versatile options for a wide range of visual storytelling.
In addition, the Viltrox 35mm F1.4 Pro is a
highly anticipated addition to the Viltrox Pro Series, combining
high-level image quality, meticulous craftsmanship, and a bright F1.4
aperture in one highly versatile focal length.
Two New APS-C Pro Series Lenses Deliver New Creative Potential
Viltrox will also introduce the new Viltrox 18mm F1.2 Pro and Viltrox 40mm F1.2 Pro to its Pro Series of APS-C lenses.
The Viltrox 18mm F1.2 Pro provides a broad perspective while maintaining the creative possibilities of a bright F1.2 aperture, while the Viltrox 40mm F1.2 Pro
takes a more focused approach, combining a versatile perspective with
an ultra-bright F1.2 aperture. Together, they allow creators to explore
subject isolation, depth, and a more intimate relationship between the
subject and the frame.
Beyond the Lens: New Tools that Support the Creative Process
Beyond
optics, Viltrox is introducing new tools designed to support other
essential stages of the creative process. This includes a new high-power flash
that expands Viltrox’s imaging portfolio, giving creators greater
lighting capability and flexibility, and providing another tool to help
transform an initial idea into a finished image.
For modern video-production workflows, the new Viltrox DC-X4 camera monitor
will also debut. Its larger, more practical production view provides
greater control over composition, focus, exposure, and the overall
image.
About Viltrox
Viltrox,
established in 2009, is a globally-recognized leader in camera lenses
and adapters, specializing in high-performance equipment for
photography and cine. The company’s portfolio includes cinema and
autofocus lenses – such as the LAB, Pro, EVO, and Air series, launched
since 2018 – along with monitors, adapters, and lighting solutions.
Driven by innovation, the company expanded further into cine
in 2022 with the "EPIC" anamorphic and "LUNA" zoom lenses, offering
cost-effective solutions for filmmakers worldwide. Renowned for their
exceptional optical quality, reliability, and accessible pricing,
Viltrox products reflect a commitment to engineering excellence and
user-centered design, empowering content creators in both still and
motion photography. For more information, please visit: https://viltrox.com/