FOR IMMEDIATE RELEASE
Viltrox
to Unveil Impressive New Lenses at TPS 2025 in London
Innovative
lenses and accessories expand comprehensive Viltrox photo and video
range
Shenzhen, China, March
4th,
2025 -
Viltrox will be revealing an extensive range of previously-unseen
camera lenses at The Photography & Video Show (TPS 2025) in
London, one of the top European events for photographers and
videographers of all skill levels. Viltrox will be at booth A40.
TPS will reveal Viltrox’s cutting-edge product lineup, including the
highly-anticipated Viltrox AF 50mm F2.0 Air FE/Z/XF, a compact and
versatile “Nifty Fifty” lens, ideal for street and everyday
photography; the new AF 35mm F1.2 LAB FE, which delivers exceptional
image quality and low-light performance; the AF 85mm F1.4 Pro FE, which
redefines portrait photography with sharp details and creamy bokeh.
These photography innovations help solidify the company’s rise as a
leading optical manufacturer. Underlining this, respected photographic
experts will share their knowledge and answer questions at the Viltrox
booth in two special events. The show runs from March 8 to March 11,
2025, 10am to 5pm each day, at Excel London Exhibition Hall.
Other new Viltrox products shown for the first time include: Viltrox AF
135mm F1.8 LAB Z, the Viltrox DC A1 Monitor, Viltrox DC L1/L2 Monitor,
and the Viltrox Raze AF DL Mount Full-Frame Lens Set. In addition, the
company will be showing the recently-launched Charging Case, a
convenient and innovative power solution for photographers and
videographers, and the AF 25mm F1.7 Air E/Z/XF lens. An extensive range
of other Viltrox lenses, lights and accessories will also be at the
booth.
TPS
2025 highlights
The annual Photography & Video Show is a vibrant showcase of
the latest imaging technology, offering attendees the chance to explore
cutting-edge cameras, lenses, lighting, and software from top brands.
"We’re excited to be at TPS 2025 and showcase our latest advances in
lens technology and imaging accessories," said Daniel Dai, Viltrox CEO.
"This event helps us connect, in person, with photographers and
videographers, and to demonstrate our commitment to innovation and
quality."
Viltrox
guest speakers and special events
Kicking off a schedule of informative expert-led events at the Viltrox
booth, on March 8 at 1pm, the Director and Cinematographer, Sean Ellis
BSC (British Society of Cinematographers), will share his insights
about cinematic storytelling and Viltrox CineLenses, and follow up with
a Q&A session.
On March 9, respected portrait photographer, Diana Kenyeres
(@DianaKenyeres), will be giving a talk at the Viltrox booth, showing
how to master portraits with Viltrox LAB Series lenses. This event
begins at 2:30pm, and it will be followed by a Q&A session with
Diana, and then a prize raffle for the audience, with numerous prizes
from Viltrox.
The following day, March 10, Kevin Mullins, the noted documentary
photographer, will be speaking at the Viltrox booth, starting at
2:30pm. Kevin will share his extensive knowledge of lens design from
all angles, including superior optics, practical usage, and usability –
and talk about documentary photography with the Viltrox Pro Series
Lenses. He will take questions after his talk.
Speaking events will include prize raffles featuring exciting Viltrox
products, such as a Viltrox Air Series Lens and Viltrox DC Series
Monitor.
Enjoy
discount TPS 2025 tickets, courtesy of Viltrox
Visitors can easily use Viltrox’s discount code, VILT25, to get a 25%
discount on show tickets by signing up in advance at: https://eventdata.uk/Consumer/ThePhotographyShow2025.aspx?DiscountCode=VILT25
Event
Details
Date: March 8-11, 2025 (10am-5pm)
Location: Excel London Exhibition Hall, Royal Victoria Dock, 1 Western
Gateway, London, UK
Viltrox is at: Booth A40
About
the Viltrox guest speakers
Sean Ellis – IMDB: https://www.imdb.com/name/nm1193346/,
Instagram: @seanellisphoto
Diana Kenyeres – Dianakenyeres.com / Instagram: @dianakenyeres
Kevin Mullins – Kevinmullinsphotography.co.uk /
Instagram:
@kevinmullinsphotography /
Youtube: @kevin_mullins
About
Viltrox
Shenzhen Jueying Technology Co., Ltd, known under the Viltrox brand
name, was founded in 2009 and is headquartered in Shenzhen, China.
Viltrox is dedicated to providing high-quality imaging equipment for
professional photographers and enthusiasts worldwide. With a focus on
innovation, Viltrox designs, develops, manufactures, and sells a wide
range of imaging products, including lenses, camera monitors, lens
adapters, and photographic lights. Viltrox focuses on anticipating
customer needs and leveraging new technology to provide excellent
performance, reliability, and affordability. The company invests
heavily in research and development, driving technological advancements
to empower content creators at all levels. Learn more about Viltrox at https://viltrox.com/