Case Study: How GlobalPR Helped Omron Make a Successful Debut at SEMICON Taiwan 2024
Discover how, in just one month, GlobalPR supported Omron Corporation in achieving a significant breakthrough in Taiwan’s semiconductor market. Omron, a Japanese leader in industrial automation and healthcare, faced the challenge of gaining attention at SEMICON Taiwan 2024 without a local presence and with limited preparation time. To promote its advanced VT-X950 CT X-ray inspection system, Omron turned to GlobalPR for a swift and impactful PR campaign.
Key Success Highlights:
- Rapid Execution: Within only one month, GlobalPR developed and executed a comprehensive PR strategy.
- Extensive Media Coverage: Secured 26 online media placements and 5 print articles in top publications like EE Times Taiwan, Digitimes, and Economic Daily News.
- On-Site Media Engagement: Organized 22 media registrations and coordinated 21 booth visits during the exhibition.
- Overcoming Language Barriers: Provided a bilingual interpreter fluent in Chinese and Japanese to ensure seamless communication.
- Positive Client Feedback: Omron’s Marketing Manager praised the collaboration, highlighting the campaign's success.
Why This Case Study Matters to You:
- Discover how GlobalPR achieves effective results under tight time constraints.
- Learn strategies for establishing a market presence in new regions without a local office.
- See how language and cultural barriers can be successfully navigated.
- Understand the importance of targeted media partnerships to maximize visibility.
Interested in learning how GlobalPR can help your business achieve similar success?
Download the full case study and delve into the strategies and tactics that drove Omron’s success.
Don’t miss the opportunity to gain valuable insights and accelerate your market entry in Taiwan.