ADATA Launches New DashDrive Durable HD650 Portable Hard Drive

Shockproof Design Provides Greater Data Security

Taipei, Taiwan – January 23, 2014 - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announces the introduction of the DashDrive™ Durable HD650 portable hard drive. The HD650 is designed for those with active lifestyles, and is designed to absorb impacts while protecting valuable stored data. Its flowing lines and striking colors make it a great looking storage option for all ages and genders.

The housing of the HD650 is comprised of a scratchproof acrylic material, and the drive incorporates a unique triple layer construction designed and engineered for superior shockproof performance. An ultra-fast USB 3.0 interface matches the sporty outlook and dynamic design of the HD650. An azure LED indicates power and transfer status.

The DashDrive Durable HD650 will be available in capacities of 500 gigabytes and 1 terabyte, with color options of scarlet red and sleek black.

Availability

The DashDrive Durable HD650 will be available through selected retailers and distributors, at the MSRP of $99 for 500GB and $129 for 1TB.

For more information about DashDrive Durable HD650, please refer to our website at

http://www.adata-group.com/index.php?action=product_feature&cid=2&piid=260

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company’s slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.